When being questioned “Why this project”? most people answer, for example: ‘production will raise’ …, or ‘improving the efficiency’…., or ‘raised professionalism’ …., etc., etc..
And if you are creative you may come up with endless of such arguments in a brainstorming session.
All these answers are expectations or opportunities and might indeed materialize in future. Although that ‘day-dreaming’ is considered interesting and energizing by the participants, it does not actually require knowledge on the actual current situation. And you can question whether those ‘arguments’ form a sufficient justification to support the project. On the contrary!